Hi! I’m Sam.
I’m a freelance copywriter and brand & marketing advisor with over a decade of experience in Vancouver, Canada.
I’ve worked for and with brands including wine brand a Sunday in August wines, tech companies Hootsuite, Vision Critical, Foodee, VoPay, Progressa, Marble Financial, agencies SocialT and Switchboard PR, real estate company Asia Standard Americas, educational company ChallengeU, small businesses Costa Verde landscaping and even the Government of Canada.
My specialty is helping SMBs, startups and tech companies establish a compelling, yet simple and clear brand message, tone and voice across all platforms, social channels, landing pages and content marketing.
Marketing Advisor to a Sunday in August wine
For example, for a Sunday in August wine brand, I helped create the small business’ brand from scratch, writing all website copy, emails, and product copy, as well as managing (and photographing) their brand image on Instagram (+6,400 followers and growing), assisting with interviews (Toronto Life, Elle Canada, Western Living, Globe & Mail, and Jancis Robinson wine critic), labels, swag, and coordinating wine launches. As their Marketing Director, Advisor and Copywriter, I’ve helped create a wine brand that sells out within minutes of launching each product and every consumer wants to post about on Instagram.
Examples of where my expertise lies:
- Compelling, SEO-friendly, and well-researched blog posts
- Easy-to-digest website and landing page copy
- Full-scale marketing campaigns for brand and product launches
- Purpose-driven email copy and A/B tested headlines
- Brand guidelines and advice
- Content strategies and advice
- Monitoring performance and analytics
- Social media marketing
- Google and Paid Ad copy
- Copyediting and proofreading
A bit more about me
I have a Bachelor of Arts from the University of Victoria and completed Simon Fraser University’s The Writer’s Studio program in 2019. Fun fact: I am currently writing my first novel. I’m building a fiction fantasy underwater world in the midst of a climate crisis.
Looking forward to collaborating with you
I love helping businesses market and present themselves better. If you’re looking for a freelance senior copywriter to hire on an hourly, project or retainer-basis, let’s connect.
Please check out my portfolio tab to view the vast variety of work I’ve done for SMBs and enterprises alike. Looking for specific content examples? Feel free to reach out via my contact page (I do a lot of ghostwriting that is not shared here).