Lifestyle, food & wellness blog posts
Many of these lifestyle, food and wellness blog posts were written for my freelance client, Food.ee. Food.ee delivers a city’s top local eats from owner-operated restaurants to corporate offices for any team meal, gathering, and work event.
Besides writing weekly blog posts, I develop monthly content strategies, write and edit content marketing, emails, update brand guidelines, and create new product and brand messaging.
In the first year that I took over the blog, there was a 367% increase YOY in blog traffic (compared to 80% YOY increase the year prior). In 2018-2020, the blog saw a 832% increase in blog traffic to over 430k views.
Compostable vs. recyclable vs. biodegradable (~60k views)
The good (and bad) news about juice cleanses (~53k views)
Zero waste 101—and tips for you and your office
Why eating local food is good for you, your community, and your planet
Food waste: Everything you and your office needs to know
What is farm to table (and why is it so rad)?
Fast food versus slow food: The dilemma of ordering in
Wellness trends in workplaces around the world
10 back-to-work tips for a happier, healthier fall
Wellness tips to help you shake the winter blues
7 Superfoods that fight the cold and flu season
12 ways to go green in your office
Top food trends of 2018 that have been around for centuries
Why you should eat breakfast for dinner
Why are farmer’s markets so popular in North America?
7 healthy office snack delivery ideas
Doughnuts, World War I and The Great Depression
Tips & tricks to following the Mediterranean Diet
Looking for a snack? Canada’s got your cravings covered
BBQ catering for the perfect summer office party
The best ice cream shops in Foodee cities
Top 5 summertime food trends for 2018
Top Netflix food documentaries that are inspiring food trends
Foodee cities and our favourite cookbooks part 1 (& part 2)
18 ways to boost your happiness this spring
The importance of staff meals: What companies can learn from restaurants
Snack on this: Top 6 food podcasts
Business strategy blog posts
Here are a few examples of B2B business strategy related blog posts that I wrote for clients including for Foodee and Vision Critical.
33 Employee engagement ideas for the summer
The importance of organizational culture
The benefits of customer advocacy (for the brand AND its advocates)
How to avoid the Innovator’s Dilemma: A look at Snapchat’s disappearing users
3 product innovation trends changing the business world
Co-creation: 5 examples of brands driving customer-driven innovation
The fundamental flaw in customer journey mapping—and how to fix it
How to engage your Millennial workforce—according to one opinionated Millennial
Why real, authentic interactions are more important than execs think
Marketing and brand strategy posts
Here are some social media marketing and brand-related blog posts I wrote for Hootsuite. With over 16 million users worldwide, Hootsuite helps people and brands manage their social media better. These editorial blog posts include tips and tricks and strategies for getting more out of your marketing efforts.
5 brands that employed transparency in marketing—and won
5 ways customer feedback can improve your content marketing strategy
How social media can create a better work environment
Top 6 social media bad habits (and how to break them)
5 Brands on Twitter who take risks (and why it works)
Financial literacy and fintech posts
I’ve written for several financial technology (fintech) companies over the years, including Marble Financial, Progressa and VoPay. Many of the pieces were ghostwritten for B2B audiences and other posts offered financial wellness advice for B2C audiences, most specifically for Millennials.
Here are many great examples of the fintech blog posts that I wrote:
Competition Among The Einsteins And Edisons Of Fintech (ghostwritten)
The 3-digit number you’ll always be judged by
Open Banking: Smoothing The Transition Into The Inevitable Future (ghostwritten)
Tokenization: The Secret Key To Payment Security (ghostwritten)
Paper To Plastic To Digital Payments: Evolution Of Credit Cards And Checks (ghostwritten; 1.19k views)
4 Outside-of-the-Box Debt Solutions (1.47k views in four months)
Why you need a budget—and one to follow
Financial Literacy Series: Financial Literacy and Wellness 101(1.27k views)
3 Simple Debt Solutions for Millennials
How to Save Money When Shopping Online (1.07k views)
How to Figure Out Your Financial Priorities (according to Warren Buffet)
4 Tricks: Debt Management for Dummies (1.05k views)
8 Signs You’re Living Beyond Your Means
15 Ways to Pay off Your Debt Faster
5 Home Improvements to Save Money (and the planet)
Financial Literacy and Wellness 101
The Future Of Digital Banking: Top 5 Trends For 2020 (ghostwritten)
Everything You Need To Know About EFT Banking (ghostwritten)
A consumer proposal journey from debt to relief
5 factors affecting your credit score right now
Your financial literacy may be the problem
The good, the bad, and the ugly of consumer proposals
How I Recovered From a Maxed Out Credit Card
Financial Literacy: How poor credit can affect your life
Three Ways to Give Yourself a Raise
How Point of Sale (POS) Financing can Help Your Business Grow
Time to Get a Side Hustle? 7 Tell-Tale Signs
The 5 Worst Things You Can Do While Trying to Get out of Debt
How Alternative Credit Scoring Helps Your Business and Customers
