Marketing campaigns


Here are a few examples of social, online and print ad campaigns that I worked on at Vision Critical.

Vision Critical’s Sparq3 product launch campaign

In 2017, Vision Critical launched an entirely updated customer platform called Sparq3. This platform refresh campaign was a top priority during most of my time as a content marketing manager at Vision Critical. Working with the art director, product managers, creative teams and key stakeholders throughout the business, we came up with new brand messaging and a comprehensive product launch campaign.

The launch consisted of a website refresh, several video and written customer stories, blog posts, white papers, infographics, social ads, emails, CEO speaking engagements and product demos, to name a few. I helped brainstorm each of these projects, gather necessary information from various departments, interview customers who had used the product in beta form, collaboratively write and edit all of the collateral, map out the CEO’s presentation and speaking notes and proofread everything before launch. The campaign was a huge success.

Here are a few examples of the web content that I helped create, edit and proofread. This content shaped the direction of all online and print collateral for marketing, product and sales teams around the globe:

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Here are a few social ads that came out with the launch that I helped work on:

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Here are a few ad campaigns that I collaborated with the Hootsuite creative and brand team on.

Hootsuite mobile tagline campaign

In 2016, the Hootsuite product team launched a mobile refresh campaign along with updates to resolve the challenges that customers told us they had with the product. This campaign aimed to boost mobile awareness and usage. I came up with the tagline for the campaign, Move fast. Stay social. Hootsuite mobile.  

Here was my pitch:
“Social moves fast and so do you. You can’t afford to be tied to a desktop or leave your customers hanging. You live in the moment and keep the spontaneity of social media alive. Hootsuite mobile lets you move fast on social.”
Some complementary positioning statements:
  • Hootsuite mobile works seamlessly with the power of your desktop
  • Hootsuite’s mobile app allows you to work from anywhere.
  • With Hootsuite mobile, you can have the same spontaneity you get with social
  • With Hootsuite mobile, you can be spontaneous: listen and share in the moment, wherever you are.
  • You don’t have to be at a computer all day to manage your social media.
  • Mobile helps you get more social media tasks done during the day.

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