Social media marketing & ads



As a freelance copywriter, I currently ghostwrite and edit social media messages and ads for several businesses and social media agencies.

I’ve written thousands of tweets, Facebook posts and Instagram messages for a wide variety of businesses—from law firms and real estate development companies to well-known consumer-packaged goods and retail brands. I’ve also written many social media ads, Google Search and Paid Ads.

a Sunday in August’s Instagram

As the freelance Marketing Director of a Sunday in August wine, I manage all wine launches and weekly content on the brand’s growing Instagram account. This includes deciding how often and what to post, taking product shots, setting up photo shoots, organizing interviews and content, and knowing what to highlight and share.

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June 2020 – Instagram Audience at 4,825
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August 2020 – 6,436 followers (33.4% increase in ~2 months)

Vision Critical’s blog and social images

Every week, the designers and writers at Vision Critical discussed upcoming editorial pieces and ideas for social promotion and header images. Here are a few that I came up with.

Image for a blog post I was a ghostwriter for titled: 4 customer-based strategies health care can learn from retail
Collaborative image idea for another blog post I had ghostwritten titled: Value-based care: 5 tips to improve the patient experience in health care
Another blog post that I had ghostwritten and collaborated on the header and social image for was titled: To boost customer loyalty, telecom companies need to go beyond NPS
An idea I had for my blog post titled: How to avoid the Innovator’s Dilemma: A look at Snapchat’s disappearing users


Social videos to promote blog posts

I helped the Vision Critical video team promote my blog posts by filming social promotional videos that briefly explained what the reader would learn. Here’s a video of me explaining the post:

Social ads for marketing guides

Here are a few gifs that I collaborated with the design team at Vision Critical on. We came up with the ideas, content and visuals together, and pitched them to the art director.

Social ad concepts for the e-book How to keep your customers from cheating on you:





Social ad concepts for The Everything Guide to Generation Z e-book:




Social ad concepts (mock-ups) for The Everything Guide to Millennials e-book:




Fun re-engagement ads for Vision Critical

Working with the design team, we came up with these fun pop-up gifs that aimed to re-engage users who meant to leave our platform or blog: